For longer than 100 years — 114 to be precise — Cassidy’s Flowers in downtown Newmarket is serving the city with flowery plans and gift ideas for many occasions that are special.
And also as much as the longtime company success may be caused by the top-quality, personalized solution provided to its clients, similarly significant may be the partnership that is longtime of owners and their dedication to their community.
Couple owners Henry and Jo Startek, whom first came across in public areas college, chose to enter company together once they acquired Cassidy’s Flowers 30 years ago as he retired as a packaging provider and wholesaler within the flowery industry in Toronto.
Most likely these years, Henry said the business enterprise partnership happens to be smooth, with each of these centering on their talents — he functions more given that face regarding the business, while Jo works more behind the scenes.
“He’s the end that is creative i actually do all the book work,” Jo said.
“It’s extremely tough to have two different people that are looking doing the job that is same therefore we had no conflict in just what our skills are… it works,” Henry added.
And Henry is most decidedly passionate about plants when it comes to joy they could bring to someone’s day.
“They’re (flowers) a emotional thing…i’ve never ever understood an individual, no real matter what the event, to not ever react favourably to a present of flowers. They (the receiver) could be down, they could be exhausted, there’s constantly a smile that is big comes for their face,” he stated. “i prefer bringing smiles to people’s faces … to see (their) response.”
“It’s perhaps perhaps not than just being able to arrange, you need to know how to treat the flowers, how to trim them, how to maintain them, how to hydrate them,” he explained that you can’t learn on the job … but there’s more to it.
Their dedication to quality has received Cassidy’s Flowers their customers’ suffering loyalty.
“We have actually a big core of regular clients that support us. We pride ourselves on our workmanship regarding the proven fact that we now have fresh plants, good developers and then we do have 100 % satisfaction guarantee,” he said.
Fresh plants are delivered daily towards the shop from throughout the world when it comes to Cassidy’s group of six staff to produce the perfect message with specifically created flowery plans.
Henry included almost all of the plants originate from Ecuador and Columbia, which includes conditions that are ideal flower development.
“The times are longer, the weather is much more constant, the wages tend to be more competitive than they’ve been right here,” he explained. “They have quite small importance of synthetic watering they get 12 hours of daylight and 12 hours of night because they are right on the equator, so. Hours of sunlight are warm, the night hours are cool. It’s perfect.”
Upon distribution, the flowers are held fresh in 2 coolers that are large the rear of the store, one with flowers for clients’ customized plans, and another when it comes to plants into the plans offered at the front end associated with the shop.
As an associate of Florists’ Transworld Delivery (FTD), a global community of flower merchants in a position to provide customers global, Cassidy’s Flowers delivers communications and gift ideas to nearest and dearest near, far and everywhere in the middle.
You can find three vacations whenever Cassidy’s is many busy.
“The three busiest times in a florist’s life will likely be Christmas … and that’s because it is the longest season. Mother’s Day may be the weekend that is busiest in a florist’s life … and Valentine’s Day may be the solitary busiest time for the florist,” Henry stated.
Whenever set is certainly not working during the store, the Newmarket residents love to invest their time travelling and golf.
“I like the reality that you’re actually playing against your self. It’s also the only sport in that you’ve an inactive ball,” he stated about their passion when it comes to game.
From Italy to Barbados, they will have played on courses all over the world, but Henry stated their favourite spot is Ca because of its microclimate. The ocean that is nearby for an original experience, where you are able to start the overall game in hot conditions, and end it in cooler people as a result of ocean breeze and descending hills. He additionally appreciates the wildlife here.
“In Ca, the tennis courses are mail order bride considered protected lands, and that means you have deer throughout the program. They’re regarding the greens, they’re within the sand traps …. and there’s probably hundreds of these.”
In addition they play at area courses that are public constantly look out for their game, he added.
Henry volunteers using the York company Exchange group, a not-for-profit that is local company, while the raffle and fundraising coordinator.
Javed Khan, who owns Aurora-based advertising business EMpression whom met the Starteks through the business networking team years ago, stated he has got constantly admired them due to their passion for his or her work that is floral additionally with regards to their dedication to offering back once again to the city.
“He provides straight straight straight back a great deal in a variety of community events and donates their time,” he said of Henry.
Khan talked in regards to the work the Starteks do each year when it comes to yearly Pickering university getaway Residence Tour throughout the yuletide season.
“There’s been times whenever they’ve gone out of their solution to ensure that the plants are delivered…you recognize, you don’t always observe that for a basis that is regular days,” said Khan.
“He’s (Henry) maybe perhaps not the sort that’s doing it to obtain recognized, he’s doing it because he’s got a tremendously passion that is strong that’s what Everyone loves.”
The shop recently relocated to 15 principal St., its 4th location on principal on the previous century.
“It’s historic, we’ve for ages been in the road,” Henry stated. “We love the ambiance that is regarding the street.”
Cassidy’s plants happens to be the receiver of numerous prizes and recognitions inside the grouped community, like the Consumer’s solution Award for Best Florist in York area when it comes to past 25 years and it is one of several top 250 florists in the FTD site.
In 2013, the store had been one of many organizations in Newmarket respected having a google eTown prize for its utilization of the internet to produce and grow their organizations.
“We have actually credentials; we now have recognition of good design work, security. We’re pleased with it. We strive to make certain that we provide the consumer real value and good design of fresh flowers,” he said.